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Optimising Page Content for Google

Optimising Page Content for Search Engines

Internet search Engine Optimisation –

The content of a web site is very important in influencing the position. They generally locate these variables when analysing a web site for the main keywords. That is vital for search engine optimisation.


This really is utilized by the programming language used to create web pages (HTML) to make heading in the text get noticed.

Keyword visibility

Search results give more weight to keywords found in the beginning of a section of text compared to the remainder. When there is a paragraph of text have an HTML heading for each section and it is best to break this up. Every time the search engine sees a heading, it is going to start the prominence criteria again.

Keyword closeness

Search engines also attach some importance to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it is very important to keep these words as close as potential.

Keyword density

Exactly how many times a keyword or phrase happens on the page in comparison to the entire quantity of words is defined as the keyword density. That is known as by Google when rating a page for a particular word.

When writing copy to get a webpage it pays to reduce on the number of redundant words to increase the density of the preferred key words that people are optimising for as this helps with search engine optimisation.


Search engines like google are unable to analyse images on a web site and are only able to read text. To enable search engines to “read” what an image is about seo Bedford it requires to have a description attached. That is called “Picture alt tag” in web programming jargon and refers to the alternative text for the image.


There are pieces of text that may be clicked to be able to leap to other web pages. This text is usually emphasized and is known as “anchor tags” or “link text”. Google analyses the text make use of the info to rank the website and used here.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the importance of using “alt tags” for images to input a text description: All of all these are important for search engine optimisation and have a part to play in getting to the very top of the search results for the key words which are important to us.